Purple Seet Patato Powder

Purple sweet potato powder (purple sweet potato powder) in the foreign market demand shows a rapid growth trend, especially in the health food, natural coloring and functional ingredients in the field of outstanding performance. It has a wide range of application scenarios, which not only meets the diversified needs of the food industry, but also meets the consumers' pursuit of natural and healthy products. The following is a specific analysis:

Current status of foreign demand and growth drivers 1. Core beneficiaries of the health food trend - natural and clean label demand: purple sweet potato flour is rich in anthocyanins (antioxidants) and dietary fiber, is regarded as an ideal alternative to artificial pigments (such as cochineal) and additives, in line with Europe, the United States and Japan, and other markets for " Clean Label", which meets the stringent requirements of markets in Europe, America and Japan.

2 4. - Rise of functional foods: its antioxidant, anti-mutagenic and blood glucose regulating properties (containing low GI ingredients) are driving its application in dietary supplements and sports nutrition. For example, organic purple sweet potato powder launched by the US brand The Organic Labs, which focuses on the concept of "superfood", has been a hot seller in the European market. It is a hot seller in the European market 14. - Gluten-free and vegan wave: Purple sweet potato flour is naturally gluten-free and suitable for celiacs and vegans, and has become an important ingredient in baked goods (e.g. gluten-free bread) 6 11 .

2. Geographical market performance - North America and Europe: ◦ Strong market demand in the US and Canada, mainly for healthy snacks (e.g. purple sweet potato chips) and functional beverages. The Korean brand No Brand's purple sweet potato chips entered North America through cross-border e-commerce, with annual sales growth of more than 30%.18 ◦ The EU market is interested in organic certified potato chips. ◦ The EU market has a significant preference for organic-certified products, with organic purple sweet potato flour from Vietnam and China certified by BIO and ECOCERT commanding a 20%-30% premium in export prices compared to ordinary products 12 16 . - Asia-Pacific: ◦ Japan and South Korea use purple sweet potato flour in traditional pastries (e.g., wakame, mochi) and modern snacks (e.g., ice cream, milk tea), forming localized consumption habits 7 15 . ◦ Southeast Asia: ◦ Due to the high compatibility of food cultures, purple sweet potato flour is often combined with coconut milk and spices to develop fusion flavored instant soups and sauces 1. - Emerging markets: ◦ Middle East and Africa: ◦ Imported purple sweet potato flour is used to develop specialty health food products, e.g., Egyptian firms add it to the traditional dessert Basbousa to enhance the added value of the product 22 .

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